“Buy her a diamond, get a free hunting rifle.” It’s what the sign said as it advertised a new sales campaign for a prominent local jeweler. It sounded crazy at first. Then I realized the true message on the sign. The real message was “Use someone else as a means to get something for yourself.” People do that all the time. How could that be crazy? That jeweler will probably sell a boat load of diamonds this hunting season.
Advertising never ceases to amaze me… — kerry
How to get what you want
OFFER YOUR SON SO YOUR CHILDREN CAN COME HOME0